What if you could build a six-figure eCommerce business without running a single ad or hiring influencers? That’s exactly what digital marketer Chase Chapel helped his client do — generating $360,000 in one month using only TikTok Shop affiliates.
This blog post breaks down Chase’s exact strategy step-by-step, so you can replicate the same results — no ad budget, no filming, no upfront influencer payments.
🚀 Step 1: Get Your TikTok Shop Approved
Before anything else, make sure your TikTok Shop is approved and active. Currently, TikTok Shop is available only in select countries. Check TikTok Shop availability here.
Optimize Your Product Listings
- Add 5–7 high-quality product images
- Upload a demo/product video
- Write a compelling product description
- Aim to move your listing rating from “Fair” to “Good”
👥 Step 2: Build an Affiliate Army on TikTok
This strategy revolves around letting other creators do the content work and sales for you. Here’s how:
Option 1: Open Collaboration
Turn on open collaboration in TikTok Seller Center. This allows any affiliate to promote your products based on your commission settings.
Option 2: Target Collaboration
Targeted outreach lets you hand-pick creators. Offer them:
- A free product sample
- Special commission incentives (20%–35%)
- A short invitation message requesting shoppable videos
Pro Tip: Start with your top 3 best-selling products and manually send out at least 50 invites per day.
💰 Step 3: Set High Commissions to Attract Affiliates
If you’re new and haven’t generated many sales, set your affiliate commission to 20%–30% to attract more creators. Examples:
- Standard Commission: 25% per sale from creator posts
- Shop Ads Commission: 35% if you use their content in paid ads
This strategy ensures affiliates are highly motivated to push your product, increasing your chances of virality and sales.
📦 Step 4: Approve Creators Carefully
Once creators start applying, check:
- Follower count (10,000+ is ideal)
- Posting rate (aim for 90%+)
- Past GMV (at least $1,000 in previous sales)
Only send free samples to those who meet these criteria to avoid wasting products on non-performers.
Example: One creator with just 24K followers generated over $100K in sales and earned $34K in commissions from one video.
🤖 Step 5: Automate Outreach Using AI Tools
Manual outreach is time-consuming. Instead, use tools like Yuka.ai to automate your affiliate invites at scale.
Using Yuka to Scale
- Create a bot for affiliate outreach
- Set commission offers and product info
- Apply filters for ideal creator profiles (follower count, GMV, niche)
- Automatically send thousands of invites weekly
Yuka then lets you manage responses, review performance metrics, and approve only the best-fit creators.
📈 Step 6: Scale With Winning Content
Once you have 10–20 solid-performing creators, double down on their winning videos by:
- Boosting them with TikTok Ads (claim your $1,000 ad credit)
- Repurposing content for Meta Ads
- Sending the best videos to other affiliates as success examples
According to Chase, about 10–20% of your affiliates will drive 90% of your total sales.
🎯 Key Takeaways
- Start with TikTok Shop approval and optimize your listings
- Build your affiliate army using both open and targeted collaboration
- Offer attractive commissions to boost creator engagement
- Use AI tools like Yuka.ai to scale outreach
- Leverage successful content in paid ads to further amplify results
This system helped one brand generate over $361,000 in 28 days with just affiliate content. No filming. No ad spend upfront. Just smart automation and collaboration.
📹 Watch the Full Strategy Video
Want to dive deeper? Watch Chase Chapel’s full video here where he breaks down every step of the process in detail.
Or get started with TikTok Shop by visiting the official TikTok Shop Seller Center.
If you want hands-on help building your TikTok affiliate system, reach out to Chase via the link under the original video.
Don’t miss the TikTok Shop wave — it’s becoming the next Amazon.
